Business overview
Tara Perfumes is a boutique perfume retailer based in Abidjan/Casablanca. They sell premium fragrances online and in-store to a regional customer base.
- Products: Niche & designer perfumes
- Channels: WhatsApp, Instagram, Website
- Team size: Small (owner-operated)
The problem
Before Whasell, Tara Perfumes handled enquiries manually over WhatsApp. They spent hours answering repetitive questions, missed follow-ups, and struggled to track conversions.
The solution
Tara adopted Whasell to automate responses, run targeted campaigns, and use templates for product inquiries and order confirmations.
- Automated replies for product availability and shipping
- Broadcast campaigns for new collections and promos
- Templates for checkout links and payment instructions
The results
+35%
Increase in conversion rate
8 hrs/week
Time saved on manual replies
+22%
Revenue uplift from campaigns
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